Windows Phone Market Share Collapses To Just 1.7%

Windows Phone Users

And the adverb just is not used lightly here! Gartner is here with new data for Windows Phone market share, and simply put, Microsoft’s platform has seen better days.

Much better days.

Up until now, people were referring to Windows Phone as the platform with just 3 percent of the market, but many hope to see the situation change after Windows 10 Mobile makes its debut. The situation is changing alright — but in the wrong direction.

The opposite direction.

According to the market research firm, Gartner, a total 353 million new smartphones were sold in the third quarter of 2015. Android led the market with nearly 299 million units, and iOS came in second with another substantial 46 million.

Third place Windows Phone finished with sales of just 5.8 million handsets

Speaking in percentages, Microsoft only managed a market share of 1.7% for Windows Phone, which is substantial down from exactly 3.0% the platform had next to its name in the same quarter of 2014.

And according to Roberta Cozza, research director at Gartner, Windows 10 Mobile is only expected to bring a small change:

“Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems. Microsoft smartphones will mainly focus on driving value for enterprise users.”

Ominous signs, indeed.

Windows 10 Mobile will be here in just a few weeks from now, and it will be really interesting to see what the platform manages when it comes to new hardware sales.

Any bets?

Windows Phone Market Share Collapses To Just 1.7% was last modified: November 20th, 2015 by Fahad Ali

Please Leave Your Comments Below...

  • Jax

    With such numbers Microsoft will soon have to throw in the towel and leave the phone market for good.

    • Just Dan

      They aren’t dead yet so there’s still hope of a comeback. Things are looking down but they can still get back in the game if they manage to sell enough units in the following months. Surface Phone may also be a success that turns them around.

  • Evan Howard

    I think they are still working on the Surface Phone and maybe that will have better success. Who knows?

  • Brooklyn

    Wasn’t expecting it to go down at all. I was seeing smooth sailing all the way and Microsoft getting at least a 10% market share soon after Windows 10 Mobile launches.

  • John Focker

    It’s amazing that after all this time MS still hasn’t figured out that Live Tiles are a huge aesthetic turn-off that most people find unappealing. Not to mention the app library is lacking and what’s out there look unpolished. Eye candy matters.

  • WillyThePooh

    The problem is they still keep those Nokia cellphone designers and concentrate too much on low end products. Hope they come up with a good surface phone. Don’t need so many model numbers. Keep the choice of models simple.