Industry analysis firm Gartner has published its latest breakdown of global smartphone sales for the second quarter of 2016, and Windows Phone finally has some good news.
Maybe even a glimmer of hope in all this.
And that is because Microsoft massively scaled back its mobile operations in a bid to make room for its hardware partners to sell more of their devices. The effects of this change are starting to show, and these OEM companies have seen some success.
At the same time, the overall Windows Phone market share continued to dip.
But according to Gartner, a total of 1.97 million units were sold during Q2 2016, with Microsoft’s hardware partners accounting for nearly 40% of the total platform sales — at 800,000 units. This was up from just the 100,000 sales that partners had to their name during the previous quarter.
So does this mean that the strategy is starting to work?
Perhaps, at first glance.
However, it is not all good news for Microsoft because overall Windows Phone sales collapsed by 76% year-over-year, with global marketing share falling from 2.5% to 0.6% in Q2 2016.
The only platform doing worse than Windows right now is Blackberry, with sales of BB OS powered devices falling to just 400,000 units. This comes in at a 0.1% share, down from 1.15 million units and 0.3% share a year earlier.
Overall, a pretty sad state of affair at the bottom.