Windows Tablet OEMs Start Stealing Apple Buyers

It took a fair while to happen, but it’s happening, alright. Built upon the success of the Surface line, Windows tablet OEMs have now started cutting into Apple iPad sales.

We got a confirmation earlier today, and now another report reveals the same.

As IDC reveals in its latest research, Redmond has certainly struck gold while spearheading the transition to 2-in-1 devices running its operating system.

More specifically, Apple tablet sales have fallen 18.8% year-over-year. In other words, instead of growing, the iPad lineup has practically dropped by one fifth. All in a span where Microsoft has not actually launched a new Surface slate.

And while Apple still remains a tablet leader, fierce competition from other companies, including Microsoft, is clearly dragging it down by notable amounts.

As IDC notes:

“Apple’s venerable hold on the tablet market is yet to be challenged although the company is not immune to overall market challenges, declining 18.8% in 4Q16. The iPad Pro lineup made up only a small portion of overall shipments as the iPad Air 2 and Mini tablets continued to account for the majority of the shipments for Apple. For every 10 slate tablets shipped, Apple only sold 1 iPad Pro tablet.”

Apple basically sold only 13.1 million iPads in the fourth quarter of last year — a figure that is down from the total of 16.1 million the same quarter of 2015, translating to a drop of 3 million units.

What’s even more interesting is that while Microsoft and Apple tried to maintain momentum in the fourth quarter, Redmond did not actually unveil a new product last year. Meaning that in Q4 2016, its latest Surface models were already one year old

And they continued to sell well despite the lack of a hardware refresh.

But hardware refreshes are coming, both from Apple and Microsoft, very soon. And what happens when they do, will become the real talking point.

Windows Tablet OEMs Start Stealing Apple Buyers was last modified: February 3rd, 2017 by Fahad Ali

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