Windows Phone Keeps Gaining Users Across The World

With only a couple of markets where Microsoft’s operating platform has lost a few, namely Italy and Spain, but overall, Windows Phone has posted growth across the board.

The small declines are also understandable, in fact.

Redmond is ready to introduce Windows 10 Mobile this December, but in the meantime, the platform has managed to gain market share in regions like Germany, the UK, France, the United States, China, Australia, Japan, and the EU5.

This is according to the latest data provided by Kantar Worldpanel ComTech.

The market research firm says that Windows Phone posted a 3.6% market share increase over the same period of the previous year in Germany, where it now has a steady and stable 10.5% to its name.

Surprisingly, Android dipped sharply over there, down 7.1% to 75.2%, while iOS and Windows Phone posted gains of 4.6% and 3.6% respectively.

Kantar Mobile August 2015

Carolina Milanesi, chief of research at Kantar:

“Windows Phone share has experienced some growth in France, Germany, and Australia, and maintained share elsewhere, but we have not seen any major impact on the overall market, despite some aggressive price points.

At the Windows 10 New York launch on October 6, we saw Microsoft refocused on offering a companion phone for users of Windows 10, and enterprise-class devices to IT departments – a more modest goal perhaps, but certainly a more realistic one.”

Windows Phone was up 0.3% to 11.3% in the United Kingdom, where again, Android lost 5.2% of its user base to end up at 54.1%. Apple iOS improved its standing by 5.8%to 33.7%.

The two countries where Microsoft’s mobile OS lost users, Italy and Spain, it declined by 0.8% and 0.3% respectively, but then again, Italy is the best performing European market for Windows Phone, where it currently holds a 13.7% sway, above iOS and its 10.6%.

So overall, Microsoft has reasons to be encouraged that its platform will continue this ascending trend, with Windows 10 Mobile.

It has held its own up until now, that’s for sure!

Leave a Comment:

Add Your Reply