And the adverb just is not used lightly here! Gartner is here with new data for Windows Phone market share, and simply put, Microsoft’s platform has seen better days.
Much better days.
Up until now, people were referring to Windows Phone as the platform with just 3 percent of the market, but many hope to see the situation change after Windows 10 Mobile makes its debut. The situation is changing alright — but in the wrong direction.
The opposite direction.
According to the market research firm, Gartner, a total 353 million new smartphones were sold in the third quarter of 2015. Android led the market with nearly 299 million units, and iOS came in second with another substantial 46 million.
Third place Windows Phone finished with sales of just 5.8 million handsets
Speaking in percentages, Microsoft only managed a market share of 1.7% for Windows Phone, which is substantial down from exactly 3.0% the platform had next to its name in the same quarter of 2014.
And according to Roberta Cozza, research director at Gartner, Windows 10 Mobile is only expected to bring a small change:
“Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems. Microsoft smartphones will mainly focus on driving value for enterprise users.”
Ominous signs, indeed.
Windows 10 Mobile will be here in just a few weeks from now, and it will be really interesting to see what the platform manages when it comes to new hardware sales.