Windows Finds Its Happy Place On Tablets

Microsoft’s long drive to expand the Windows platform beyond PCs is finally starting to bear fruit, as the latest report from Strategy Analytics shows that Windows tablets now account for 16% of the market.

Representing a growth of 25% year-over-year.

That said, the important thing here is that while Windows tablets sales are up, Android slates sales are down. In fact, both Android and iOS actually lost ground in this sphere — the Google platform dipping a substantial 17% to drop to 65% market share, while the Apple one declined 6% to end up at 20%.

Strategy Analytics indicates that this phenomenon has got all to do with a shift from tablets being used purely for entertainment to everyday computing devices.

True productivity, as Microsoft puts it.

In the words of Peter King, Service Director of Tablet & Touchscreen Strategies:

“Microsoft has led a transformation in the tablet market with its Surface Pro and Surface Book. Apple is now reliant on iPad Pro for tablet and laptop replacement, while many other PC OEMs abandon Android Slates in favour of more expensive 2-in-1 Windows Tablets for better productivity and versatility.”

Overall, though, tablet shipments reached 46.6 million worldwide in the third quarter of 2016, translating to a decline of 10% from the same quarter of the past year.

They are also down 1% on Q2 2016.

But on the flipside, even with this 10% decline, the average selling prices for tablets rose 7%. And this due to more manufacturers turning to 2-in-1s and convertible computers —a trend that the market research firm expects continue in the near future.

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