You can even say overconfident. Intel has, for quite some time, dominated the processor market on PCs, but it looks like that they final have a contender from AMD in the form of Ryzen.
These are the CPUs that have previously been known to us under the codename of Zen.
AMD is all ready to ship them out in the coming months.
And all signs point towards these powerful new chips creating a bit of a ripple in the PC hardware ecosystem, paving the way towards better performing and cheaper devices — just what the PC hardware industry needs right now.
While there are legitimate reasons for Intel to be concerned about these new chips, it appears that the chip giant is quite relaxed and not too worried. These comments from Intel CEO Brian M. Krzanich even hint at a bit of overconfidence:
“I would tell you that we always look at this environment and say there’s going to be a competitive risk in the environment. And we’re always focused on really, our own product roadmap and making sure that we have the highest performance product. So, when we look at 2017, we still believe that our product roadmap is truly the best ever it’s been.
And as we look at the Kaby Lake and as it really ramps up through 2017, or it came out really just at the end of 2016 and now will ramp with many more SKUs and higher-performance products as we go into 2017. And then we showed at CES the first working 10-nanometer Cannonlake product, which we’re still planning to ship by the end of this year and really ramp into 2018. We still believe that our roadmap and our leadership will continue to give us the performance the customers want and desire. And so that didn’t necessarily factor into that more cautious forecast. That forecast was really much more a function of where we think the PC market really is overall.”
This was, when the CEO was asked about the impact AMD Ryzen might have on things for Intel.
Certainly, this is a bit strange, when you factor in the fact that AMD is preparing 8-core offerings to take on the mainstream 4-core processors from Intel. On top of that the company is also focusing on value proposition, with the Ryzen and motherboard packages priced substantially lower than Intel ones.
Then again, perhaps this is what the market needs right now, with AMD catching up to Intel and driving prices of these parts as much down as possible to pave the way for more exciting Windows 10 devices.